Discover why Florence, Oregon is becoming one of the Pacific Northwest’s most popular coastal towns — from affordability to outdoor adventure.

Florence, Oregon is quickly becoming one of the Pacific Northwest’s best-kept secrets. Nestled where the Siuslaw River meets the Pacific Ocean, this charming coastal town offers something that’s increasingly hard to find: affordable homes in a location that feels both peaceful and inspiring. It’s no wonder that more buyers — from retirees to remote workers — are choosing Florence for their next move

Affordable Coastal Living

In California and Washington, coastal homes often come with million-dollar price tags. Florence, by contrast, offers attainable housing that doesn’t compromise on quality. New communities, like Three Mile Prairie, feature homes starting in the low $400s — giving buyers the chance to live minutes from the ocean at a fraction of the cost.

Small-Town Charm with Modern Convenience

Florence strikes the perfect balance between cozy small-town life and modern amenities. Old Town Florence is lined with shops, galleries, and restaurants, while bigger cities like Eugene are just 60 miles away. Buyers get the best of both worlds — a relaxed pace of life with access to everything they need.

Outdoor Adventure at Your Doorstep

From the towering Oregon Dunes to the Heceta Head Lighthouse, Florence is a playground for outdoor enthusiasts. Residents enjoy fishing, kayaking, hiking, ATVing, and miles of uncrowded beaches. For many buyers, this connection to nature is one of Florence’s biggest draws.

A Growing Community

More people are discovering Florence each year, which means demand for housing is on the rise. Communities like Three Mile Prairie are thoughtfully designed to meet this need — offering modern construction, move-in-ready features, and peace of mind through neighborhood upkeep.

Conclusion

Whether you’re looking for a retirement destination, a family-friendly community, or simply a smarter way to live on the coast, Florence, Oregon has it all. Affordable, scenic, and full of opportunities to explore, this small town is proving to be one of the most attractive places to buy a home on the Pacific Northwest coast.